After 25 years on the frontline of the HIV response, the International HIV/AIDS Alliance has changed name to Frontline AIDS.

Below is an official statement from the organization:

Our new era as Frontline AIDS is about breaking down the legal, political and social barriers that marginalise people and increase their risk of acquiring HIV or dying from AIDS-related illness.

Through our renewed purpose and focus, we will build new links with local, national and global health organisations and social justice movements. Because no one person or organisation can end AIDS alone.

Why Frontline? Because –

Why AIDS? Because –

As Frontline AIDS we’re redoubling our efforts to tell the hidden story of AIDS, one often ignored or rejected by governments and health services. This means challenging the status quo, sharing difficult truths and working across borders and specialisms to bring the epidemic to an end.

The difficult truths are unpleasant to hear. 47% of new HIV infections are among marginalised people, including sex workers, people who use drugs, transgender people and men who have sex with men and their sexual partners; less than half of children under 15 living with HIV worldwide receive treatment; and people living with HIV are significantly more likely to be affected by chronic depression.

Some things at Frontline AIDS won’t change. We will continue to support and deliver high quality programming on HIV prevention, harm reduction, sexual and human rights. But, we plan to work differently: to be agile and flexible enough to work with new collaborators, on projects that drive the change that the world needs for a future free from AIDS, for everyone, everywhere.

So here’s our invitation to you:

Join us. End it.

Alliance for Public Health congratulates colleagues with a new brand identity!